ABOUT
INSIDE BRAND HOSPITALITY
Brands are more and more staging themselves and their products as part of the social lifestyle. As different as the motives for these stagings may be, they all have one thing in common: hospitality services are playing an increasingly important role in the corporate culture of brands.
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Since the beginning of the noughties and the start of the experience economy era, the number of companies that are immersing themselves in the world of hospitality with restaurants, hotels etc. as a supplement to their core business has been growing.
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Inside Brand Hospitality presents the most important international brand projects and covers the background, strategies and concepts in its magazine. Experts from multidisciplinary fields also have their say and share insights into a multisensory world of experience.
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This site aims to present the best international concepts, although the one or other project in this multi-billion industry is not always immediately visible to us, despite constant research. So if we have overlooked one, we are always happy to hear from you.
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