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#06 Ikea Zoomed: How Köttbullar turned trial & error into a global signature brand dish
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Christoph Kiening
Jul 6, 20242 min read
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#05 Brands must learn to spend time with their customers
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Thomas Bettcher
Jul 5, 20241 min read
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#04 Fashion & Hospitality: The brand extension strategy
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Christoph Kiening
Jul 4, 20241 min read
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#03 Food as pop culture: Culinary art as a driver for brand awareness?
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Christoph Kiening
Jul 3, 20241 min read
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#02 First Movers in the Experience Economy: Hospitality as a driving force
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Thomas Bettcher
Jul 2, 20242 min read
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#01 The global measurement of brand hospitality activities
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Christoph Kiening
Jul 1, 20242 min read
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